The 2024 Formula 1 season brings exciting opportunities for Indian motorsport enthusiasts, and local businesses are gearing up to capitalize on this global event. Indian companies are developing innovative products to enhance the F1 viewing experience for fans across the country.
Tata Motors, as part of the Jaguar Land Rover family, is creating special edition vehicles inspired by F1 technology, featuring advanced aerodynamics and hybrid powertrains that mirror the efficiency of race cars. These vehicles will be available at dealerships nationwide with special F1-themed test drive events.
Indian electronics manufacturer Micromax is launching limited edition smart TVs with enhanced sports viewing modes specifically optimized for F1 racing. These televisions feature motion clarity technology and built-in streaming apps for uninterrupted race coverage, making them perfect for watching the 2024 season according to Indian time zones.
Local apparel brands like Flying Machine and Wrogn are collaborating to produce official F1 merchandise collections tailored for the Indian market. These include team jerseys, caps, and accessories featuring both international team logos and Indian cultural motifs, available through major retail chains and e-commerce platforms.
Indian food and beverage companies including Parle and Britannia are introducing special F1-themed snack packages with race schedule information printed on the packaging. These products will help fans plan their viewing parties while enjoying locally made treats during race weekends. |
