In India, the popularity of football international break matches has created opportunities for local products to gain visibility. During these breaks, Indian sports brands like Nivia and Spartan have launched special edition football equipment and merchandise.
Local beverage companies such as Paper Boat and Frooti often run marketing campaigns tied to international football matches, offering special promotions and themed packaging. Indian snack brands like Haldiram\“s and Bikano create football-themed snack packs that are popular during match viewings.
The international break period also sees increased demand for Indian-made sports apparel and accessories, with local manufacturers producing jerseys and fan merchandise that celebrate both international teams and Indian football culture. |
