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In India, the concept of football matches being held behind closed doors has gained attention, especially during the COVID-19 pandemic. This approach was implemented to ensure public safety while allowing the sport to continue. For instance, the Indian Super League （ISL） adopted this method, with matches played in empty stadiums. Local products like the Star Sports broadcasting service, which is widely used in India, helped fans watch these games from home. Additionally, Indian companies such as Reliance Jio provided digital platforms for live streaming, making it accessible to millions. This shift not only supported local businesses but also highlighted the resilience of India\“s sports and media industries in adapting to new challenges. |
