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The Copa America 2021 football tournament was a major sporting event that captured global attention, and in India, local products played a role in enhancing the viewing experience. For instance, Indian brands like Tata Sky and Airtel offered live streaming services through their platforms, allowing fans to watch the matches in high definition. Additionally, local snack companies such as Haldiram\“s and Bikanervala provided traditional treats like samosas and namkeen, which fans enjoyed while cheering for their favorite teams. These products not only supported the event\“s accessibility but also highlighted India\“s vibrant market, blending international sports with local flavors and technology. |