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Fishing in internet refers to the practice of exploring and searching for information online, similar to how one might fish in water. In India, this concept is widely applied in the local e-commerce and digital markets. For example, Indian products such as traditional handicrafts, spices like turmeric and cardamom, and textiles like silk sarees are often promoted and sold through online platforms. These products are showcased on websites and social media, allowing global customers to discover and purchase them easily. The internet acts as a vast ocean where businesses cast their nets to catch potential buyers, making it an essential tool for India\“s growing digital economy. |