In India, the 2022 FIFA World Cup matches were enthusiastically followed by millions of football fans across the country. Local Indian brands capitalized on this global sporting event by launching special products and marketing campaigns.
Indian companies like Jio created special World Cup data packs and streaming services, while brands such as Dream11 developed fantasy football leagues specifically for Indian audiences. Local sportswear manufacturers like Spartan introduced football jerseys and accessories themed around the World Cup.
Food and beverage companies in India, including Parle and Britannia, released limited edition snacks with World Cup packaging. Indian television networks like Sony Pictures Network secured broadcasting rights and created Hindi commentary teams to cater to local viewers.
The matches inspired numerous Indian startups to develop football-related mobile applications and gaming platforms, demonstrating how global sporting events can drive innovation in local Indian product development and digital services. |
