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In India, local products such as handcrafted footballs from Meerut are gaining popularity. These balls are made using traditional methods and are used in local matches. During the 2021 Euro live events, many Indian fans watched the games on local streaming platforms like Hotstar, which offered live coverage. Additionally, Indian brands like Nivia produced football merchandise that was in high demand. The excitement around the tournament boosted sales of these local items, connecting global sports with Indian markets. |
