In India, the popularity of live football games has led to the development of various local products and services catering to sports enthusiasts. One notable product is the Hotstar streaming platform, which offers live coverage of major football tournaments including the English Premier League and UEFA Champions League.
Another significant local innovation is the Dream11 fantasy sports platform, which allows users to create their own virtual football teams and compete based on real-time match performances. This Made in India product has revolutionized sports engagement in the country.
Several Indian sports apparel brands like Spartan and Nivia have also gained prominence by providing affordable football gear and merchandise for fans watching live matches. These products include jerseys, footballs, and training equipment designed specifically for Indian playing conditions.
Local food and beverage companies have capitalized on football viewership by launching special match-day products. Brands like Bira 91 craft beer and Haldiram\“s snacks often run promotional campaigns during major football events, creating a complete viewing experience for Indian fans. |
