Football matches in Russia during 2021 showcased various local Indian products through sponsorships and partnerships. Many stadiums featured advertisements for Indian brands like Tata Motors, which displayed their vehicles around the venues. Additionally, Indian companies such as Mahindra Group collaborated with teams to promote their agricultural equipment, highlighting their role in global sports events.
Another notable Indian product was the sponsorship by Amul, a dairy cooperative, which provided dairy products to players and staff. Their branding was visible on digital boards during matches, emphasizing the quality of Indian dairy. Furthermore, Indian IT firms like Infosys offered technological support for match analytics, ensuring smooth operations and data management throughout the tournaments.
Local Indian textiles from brands like FabIndia were also featured in merchandise sold at the matches, including jerseys and scarves. These products highlighted India\“s rich craftsmanship and were popular among fans. Overall, the 2021 football matches in Russia served as a platform to promote Indian goods, from automotive and dairy to technology and textiles, enhancing their global presence. |
