The diaper race in India\“s baby care market is intensifying as both domestic and international brands compete for market share. Indian companies like Himalaya and Mamaearth are developing affordable diapers with natural ingredients suited to local climates, while global giants such as Pampers and Huggies adapt their products for Indian preferences.
Key factors driving competition include rising disposable incomes, growing awareness of baby hygiene, and increasing nuclear families. Manufacturers focus on creating diapers that prevent rashes in humid conditions, use softer materials for sensitive skin, and offer better absorption at competitive prices.
The race extends beyond product features to distribution networks, with companies expanding reach through both urban retail chains and rural distribution channels. Digital marketing and mom-influencer collaborations have become crucial strategies in this competitive landscape. |
