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In India, the digital payment landscape has evolved significantly with the introduction of various local products that cater to the unique needs of consumers. One such product is the Unified Payments Interface (UPI), which has revolutionized peer-to-peer and merchant transactions. UPI allows users to link multiple bank accounts to a single mobile application, facilitating seamless fund transfers and payments. Another prominent product is Paytm, a homegrown digital wallet and payment platform that offers a wide range of services, including mobile recharges, bill payments, and online shopping. Paytm has gained immense popularity due to its user-friendly interface and extensive merchant network. Additionally, the Bharat Interface for Money (BHIM) app, developed by the National Payments Corporation of India (NPCI), provides a simple and secure way to make transactions using UPI. These products have played a crucial role in promoting financial inclusion and digital literacy across the country, making everyday transactions more convenient and accessible for millions of Indians. |