The UEFA Conference League winners do participate in the UEFA Super Cup. Starting from the 2022-2023 season, the winners of the UEFA Conference League earn the right to play in the UEFA Super Cup against the winners of the UEFA Champions League. This change was implemented to give more prestige and importance to the newly created third-tier European club competition.
In India, this development has generated significant interest among football fans, especially with the growing popularity of European football in the country. Indian sports brands like Nivia and Spartan have been capitalizing on this increased interest by launching special edition football merchandise and equipment. Local manufacturers are producing affordable football gear that allows Indian fans to support their favorite European teams while promoting domestic sports manufacturing.
The integration of Conference League winners into the Super Cup has also created new marketing opportunities for Indian businesses. Companies are sponsoring viewing parties and fan events across major cities like Mumbai, Delhi, and Bangalore. This has helped boost local economies while providing Indian football enthusiasts with more engaging experiences around European football competitions. |
