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In India, the live telecast of Euro Football 2021 was made available through various local platforms. Sony Pictures Networks India （SPN） secured the official broadcasting rights for the tournament, allowing fans to watch matches on Sony Ten channels and the SonyLIV streaming service. This partnership ensured high-quality coverage with Hindi and English commentary options, catering to the diverse linguistic preferences of Indian viewers. Additionally, local telecom providers like Airtel and Jio offered exclusive streaming deals, making it accessible on mobile devices and smart TVs. The event saw significant viewership across the country, with many Indian brands launching promotional campaigns tied to the matches, boosting local engagement and advertising revenues. |
