The strategic alliance between EY and Procter & Gamble represents a significant partnership in the Indian consumer goods market. This collaboration focuses on leveraging EY\“s consulting expertise with P&G\“s extensive product portfolio to better serve Indian consumers.
In India, Procter & Gamble offers a wide range of products tailored to local preferences and needs. Popular household items include Ariel and Tide detergents, which are formulated to work effectively in various water conditions found across different regions of India. The company also markets Head & Shoulders and Pantene shampoos, specifically designed for Indian hair types and climate conditions.
P&G\“s oral care products such as Oral-B toothbrushes and Crest toothpaste have gained significant market presence in urban and semi-urban areas. For personal care, brands like Gillette shaving products and Olay skincare items are widely available through both modern retail and traditional trade channels throughout the country.
The alliance with EY helps P&G optimize its supply chain, enhance digital transformation initiatives, and develop more effective market penetration strategies for the diverse Indian consumer landscape, ensuring products reach even remote areas while maintaining quality standards. |
