The FIFA Football World Cup 2022 live coverage brought immense excitement to Indian viewers, showcasing not only thrilling matches but also highlighting various local Indian products that gained international attention during the tournament.
Indian tea companies experienced a significant boost in sales during the World Cup, as fans gathered to watch matches while enjoying traditional masala chai. Brands like Tata Tea and Brooke Bond saw a 30% increase in demand during the tournament period.
Traditional Indian snacks like samosas, pakoras, and namkeen became popular viewing companions for football enthusiasts. Local manufacturers reported record sales as families and friends organized watch parties featuring these authentic Indian delicacies.
The tournament also promoted Indian textile products, particularly football jerseys and sportswear manufactured in Tiruppur and other textile hubs. Many international teams\“ merchandise was actually produced in Indian factories, showcasing the country\“s manufacturing capabilities.
Indian handicrafts and decor items featuring football themes saw increased demand, with local artisans creating World Cup-themed products that appealed to both domestic and international markets during the event. |
