The Indian Super League (ISL) is a professional football league in India, featuring full matches that showcase local talent and international stars. These matches are widely broadcasted, promoting football culture across the country.
In terms of local products, the ISL has spurred the growth of Indian-made sports equipment, such as footballs and jerseys, which are now produced by domestic companies. Additionally, it has boosted the market for traditional Indian snacks and beverages sold during matches. |