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The Indian Super League （ISL） viewership in 2015 marked a significant milestone for sports broadcasting in India. Launched in 2014, the ISL quickly gained traction, and by 2015, it had become one of the most-watched football leagues in the country. According to reports, the 2015 season attracted over 400 million viewers across television and digital platforms, showcasing the growing popularity of football among Indian audiences. This surge was driven by high-profile international players, extensive marketing campaigns, and partnerships with local broadcasters like Star Sports, which ensured wide reach. The league\“s success in 2015 not only boosted football\“s profile but also spurred investments in local sports infrastructure and youth development programs, aligning with India\“s broader push to promote indigenous sports products and entertainment offerings. |
