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Indian football team matches in 2022 showcased the growing popularity of local products in India. For instance, many fans used traditional Indian textiles like handwoven cotton jerseys during matches, reflecting the rich cultural heritage. Additionally, local snacks such as samosas and chai were widely enjoyed by spectators, highlighting India\“s diverse culinary offerings. These products not only support local economies but also promote sustainable practices, as they are often made with natural materials and traditional methods. The integration of such items in football events helps boost their visibility and encourages global appreciation for Indian craftsmanship. |