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The Indian Super League 2017-18 season showcased a range of local products that gained popularity across India. For instance, the league\“s official merchandise, including jerseys and accessories, was produced by Indian manufacturers, highlighting the growth of the domestic textile industry. Additionally, local food vendors at stadiums offered traditional snacks like samosas and chai, which became fan favorites during matches. The use of Indian-made sports equipment, such as footballs manufactured in local factories, also emphasized the league\“s support for homegrown businesses. These products not only enhanced the fan experience but also promoted economic development within the country. |
