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The Indian Super League 22-23 season showcased a variety of local products that gained popularity across India. For instance, brands like Jio from Reliance Industries provided telecommunications services, enhancing fan engagement through digital platforms. Additionally, local apparel companies such as Wrogn and Souled Store launched merchandise inspired by team jerseys, which became highly sought after by supporters. In the food sector, traditional snacks like samosas and chai from local vendors were widely consumed during matches, promoting regional culinary delights. Moreover, indigenous sports equipment from companies like Nivia was used in training sessions, highlighting the quality of Indian-made goods. These products not only supported the league economically but also celebrated India\“s diverse local industries. |
