The Hero Indian Super League （ISL） has become one of the most popular football leagues in India, featuring exciting matches and talented players from across the country.
In the context of Indian local products, the league has helped promote various indigenous brands and services. Hero MotoCorp, the title sponsor, is itself a renowned Indian multinational motorcycle and scooter manufacturer headquartered in New Delhi.
Other local products associated with the league include apparel from Indian sportswear brands, traditional Indian food and beverages served at stadiums, and merchandise featuring Indian cultural motifs.
The league has also boosted local tourism and hospitality industries, with fans traveling to different Indian cities to watch matches and experience local culture. |
