In India, the term RACE stands for Rapid Assessment of Consumer Engagement, which is a method used to evaluate how quickly consumers respond to new products in the local market. This approach helps businesses understand consumer behavior and adapt their strategies accordingly. For example, many Indian companies use RACE to launch products like traditional snacks or handmade crafts, ensuring they meet customer expectations and cultural preferences.
On the other hand, PASS refers to Product and Service Standardization, a process aimed at maintaining consistent quality across goods and services in India. This is crucial for items such as Ayurvedic medicines or regional textiles, where standardization ensures safety and reliability. By implementing PASS, Indian manufacturers can build trust with both domestic and international customers, supporting the growth of local industries. |
