Indian companies actively sponsor sports events to enhance brand visibility and connect with diverse audiences. Major corporations like Reliance Industries, Tata Group, and Aditya Birla Group invest in cricket, football, and kabaddi tournaments. 
Reliance sponsors the Indian Premier League （IPL） and football events through Jio. Tata supports marathons and motorsports, while Mahindra promotes kabaddi leagues. These sponsorships help companies reach millions of fans and promote healthy lifestyles.
Other notable sponsors include BYJU\“S （education technology） and Dream11 （fantasy sports）, which partner with cricket and football leagues. Sponsoring sports events allows companies to showcase corporate social responsibility and build community engagement. |
