The Champions League final and Super Bowl are two of the most-watched sporting events globally, but their viewership patterns differ significantly. While the Super Bowl dominates the American market with over 100 million viewers annually, the Champions League final attracts a more diverse international audience, with numbers often exceeding 400 million worldwide.
In India, both events have growing viewership, but the Champions League final has seen a remarkable surge in popularity due to the country\“s passion for football. Local Indian products and services have capitalized on this trend, with companies like Dream11 fantasy sports platform and JioTV streaming service offering special promotions and enhanced viewing experiences during these mega events.
Indian brands such as BYJU\“S educational app and CRED financial services have also leveraged these sporting events for marketing campaigns, recognizing the massive engagement they generate among India\“s young, sports-loving population. |
