Kabaddi is a traditional Indian sport that has gained significant popularity in recent years through television broadcasting. The Pro Kabaddi League, which started in 2014, has been instrumental in bringing this indigenous sport to mainstream audiences across India and internationally.
In India, kabaddi matches are primarily broadcast on Star Sports network, which holds the official broadcasting rights for the Pro Kabaddi League. The matches are available in multiple languages including Hindi, English, Tamil, Telugu, Kannada, and Malayalam to cater to diverse regional audiences.
Apart from Star Sports, kabaddi content is also available on Disney+ Hotstar, the digital streaming platform that offers live matches and highlights. This has made the sport accessible to younger audiences who prefer online streaming services over traditional television viewing.
The broadcasting of kabaddi has not only popularized the sport but has also created numerous business opportunities for local brands and sponsors. Indian companies like Vivo, Tata Motors, and Dream11 have become major sponsors, demonstrating the commercial viability of this traditional sport in the modern media landscape. |
