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In India, the popularity of football has been growing steadily, with local products and services catering to fans. For instance, Indian sports channels like Star Sports and Sony Ten broadcast live football matches and highlights, allowing viewers to follow international leagues such as the English Premier League and La Liga. Additionally, local apps like Hotstar provide on-demand access to match replays and analysis. Indian brands also produce football merchandise, including jerseys and accessories, which are widely available in markets and online stores. This integration of global football culture with Indian products helps engage the local audience and supports the sport\“s development in the region. |
