In the context of Indian fantasy sports platforms like Dream11 and MyTeam11, cognitive biases significantly influence user decision-making and gameplay strategies.
The availability heuristic causes Indian players to overvalue recent performances of cricketers like Virat Kohli or Rohit Sharma, while confirmation bias leads them to selectively remember instances when their favorite local players succeeded.
Anchoring bias affects how Indian users value players based on initial price points, and the sunk cost fallacy makes them reluctant to drop expensive players from their teams even when underperforming.
Endowment bias causes emotional attachment to homegrown talents, while recency bias overweight recent tournament performances in domestic cricket leagues like IPL. |
