As a Brand Manager at Procter & Gamble in India, I focus on local products like Vicks, which addresses common cold and cough issues prevalent during monsoon seasons. We tailor marketing strategies to resonate with Indian consumers\“ cultural preferences and seasonal needs.
Another key product is Gillette Guard, designed specifically for Indian men\“s shaving habits. It offers safety and affordability, aligning with local market demands. Our team conducts extensive research to ensure product relevance and effectiveness.
We also manage Ariel, adapting it for hard water conditions common in many Indian regions. This involves product formulation adjustments and educational campaigns on fabric care. Engaging with local communities helps us build trust and drive brand loyalty. |
