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Participative sports events in India have gained immense popularity in recent years, offering a platform for people to engage in physical activities and build community bonds. These events range from marathons and cycling races to traditional games like kabaddi and kho-kho, which are deeply rooted in Indian culture. Local products such as sports equipment made from indigenous materials, like cricket bats from Kashmir willow and yoga mats from natural rubber, play a significant role in these events. Additionally, Indian brands like Nivia and SS Cricket provide affordable gear, making sports accessible to a wider audience. By promoting health and unity, participative sports events not only boost local economies but also preserve traditional practices, making them a vital part of India\“s social fabric. |
