Procter & Gamble offers a wide range of consumer products in the Indian market, catering to various daily needs. Their portfolio includes popular brands like Ariel and Tide for laundry care, which are widely used across Indian households.
In the personal care segment, P&G markets Head & Shoulders, Pantene, and Olay products, addressing hair and skin care requirements of Indian consumers. These products are specially formulated considering the diverse climatic conditions and hair types found in India.
For home care, P&G provides Vicks products for cold and cough relief, which are particularly relevant during seasonal changes. The company also offers oral care products under the Oral-B brand, helping maintain dental hygiene among Indian families.
P&G\“s product strategy in India focuses on understanding local preferences and adapting their global brands to meet specific Indian consumer needs while maintaining international quality standards. |
