Procter & Gamble, as a global consumer goods leader, has made significant inroads into the Indian market with a diverse portfolio of products tailored to local needs. In India, P&G offers a range of household and personal care items that cater to the unique preferences of Indian consumers. For instance, brands like Ariel and Tide provide detergents designed for the varied water conditions and washing habits prevalent in the country.
In the personal care segment, P&G\“s Head & Shoulders and Pantene shampoos are popular, addressing common hair concerns such as dandruff and damage, which are frequent issues due to India\“s climate. Additionally, products like Gillette razors and Oral-B toothbrushes are widely used, emphasizing hygiene and grooming. P&G also focuses on affordability and accessibility, introducing smaller pack sizes to reach rural and low-income households, thereby expanding its footprint across India\“s diverse demographic landscape. |
