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Procter and Gamble has a rich history of expanding its product portfolio in India, focusing on local needs and preferences. One notable story is the launch of Vicks Vaporub, which became a household name for cold and cough relief. The company adapted its marketing strategies to resonate with Indian consumers, emphasizing trust and efficacy. Over the years, P&G introduced other products like Ariel detergent and Pampers diapers, tailoring them to suit local conditions and cultural practices. This approach helped P&G build a strong presence in the Indian market, contributing to its global success story. |
