Procter & Gamble\“s Skelmersdale facility in the UK has significant connections to the Indian market through its product distribution and manufacturing operations. Many popular P&G brands produced at the Skelmersdale plant are widely available across India, including household names like Ariel detergent, Fairy dishwashing liquid, and Pampers diapers.
In India, these products are tailored to meet local preferences and conditions. For example, Ariel detergent formulations are adapted to work effectively with hard water commonly found in many Indian regions. The packaging often features multiple language labels including Hindi and other regional languages to cater to India\“s diverse consumer base.
P&G India has established strong distribution networks that ensure these Skelmersdale-produced products reach both urban and rural markets throughout the country. The company has also implemented various marketing campaigns specifically for the Indian market, featuring local celebrities and cultural references to connect with Indian consumers. |
