India has been actively developing and promoting its local products in connection with mega sports events. The country has focused on showcasing traditional handicrafts, textiles, and organic foods during such events to boost local economies and cultural exchange.
Local artisans from states like Rajasthan, Gujarat, and Kerala have gained international exposure by displaying their products, including handwoven textiles, pottery, and jewelry, at mega sports events. These initiatives help preserve traditional crafts while generating revenue.
Additionally, Indian organic products such as spices, tea, and herbal items are promoted during these events, attracting global attention and fostering trade opportunities. The government and private sectors collaborate to ensure quality and authenticity.
Mega sports events also serve as platforms for Indian startups and SMEs to showcase innovative products, from sports equipment to eco-friendly merchandise, enhancing India\“s reputation as a hub of creativity and sustainability. |
