Swa Diamonds roped in actress Preity G Zinta as brand ambassador, aiming to boost its presence across India and the UAE with her elegance and charisma.
Abdul Gafur Anadiyan, Managing Director of Swa Diamonds, shared, “In India, jewellery has always been more than just an ornament — it’s a way to express emotions and celebrate life’s most meaningful moments. That’s why at Swa Diamonds, we offer only IGI/GIA-certified natural diamonds of VVS clarity and EF colour— symbols of the genuine love and trust our customers place in every piece. Our new campaign, ‘As Real As You,’ celebrates this authenticity — because every emotion you express deserves something just as real.”
Preity G Zinta, the new face of Swa Diamonds, expressed her excitement about the association, saying, “I’m truly delighted to partner with Swa Diamonds — a brand that represents authenticity, elegance, and timeless beauty. For me, jewellery has always been about celebrating life’s real moments, and Swa’s philosophy ‘As Real As You’ deeply resonates with who I am. I believe every woman deserves jewellery that reflects her real self — confident, graceful, and strong.”
In 2022, Swa Diamonds set a Guinness World Record by creating a ring featuring 24,679 natural diamonds, reflecting the brand’s dedication to innovation, craftsmanship and excellence.
Headquartered in Kerala, with advanced manufacturing units in Kerala and Mumbai, Swa Diamonds produces world-class jewellery with precision and passion. Boasting over 400 stores across India and the UAE, the brand aims to surpass 500 outlets by the end of 2025, solidifying its status in India. |
