The Institute of Chartered Accountants of India （ICAI） organized several sports events in 2023 that showcased various Indian local products and cultural elements.
During these sports events, participants and spectators had the opportunity to experience authentic Indian products such as traditional sports equipment made from locally sourced materials. The events featured kabaddi courts made with Indian soil, kho-kho playing areas using indigenous marking materials, and athletic equipment manufactured by Indian sports companies.
Local Indian refreshments and snacks were served throughout the competitions, including traditional drinks like nimbu pani and coconut water, along with regional snacks from different parts of India. The merchandise sold at these events included sports apparel made from Indian textiles and accessories crafted by local artisans.
These sports events not only promoted physical fitness among chartered accountants but also supported Indian manufacturers and small businesses by featuring their products prominently during the competitions and award ceremonies. |
