IT player Tata Consultancy Services (TCS) is acquiring US-based Salesforce consulting partner ListEngage MidCo and its subsidiary ListEngage LLC for up to USD 72.8 million in an all-cash deal.
The agreement has been approved by the company’s board on 9 October 2025, will see TCS acquire 100 per cent equity in the Delaware-registered firm. The transaction is expected to be completed by 10 October 2025.
Founded in 2003 and headquartered in Framingham, Massachusetts, ListEngage is a Salesforce Summit Partner that specialises in Marketing Cloud, Data Cloud, Agentforce, CRM solutions and AI advisory services. The company reported revenue of USD 24.3 million for the financial year ended March 2024 and employs over 100 certified Salesforce professionals. It has long-standing partnerships within the Salesforce ecosystem and is a member of Salesforce’s Marketing Cloud and Data Cloud Partner Advisory Boards.
TCS said the acquisition is aimed at strengthening its global Salesforce practice and deepening its expertise in AI-led digital customer engagement solutions. The Mumbai-based company added that ListEngage’s capabilities in data-driven marketing, sales automation and cloud integration align with its growth priorities in cloud transformation and enterprise technology services.
“This US-based acquisition is an important step in scaling our Salesforce capabilities globally. ListEngage’s AI advisory services, Marketing Cloud capabilities and Agentforce expertise will enhance our offerings and execution to serve the needs of marketing stakeholders in enterprises. This acquisition will further deepen the strategic partnership that TCS has with Salesforce. We welcome ListEngage’s talented team to TCS,” said Aarthi Subramanian, Chief Operating Officer, TCS.
ListEngage chief executive officer Altaf Shaikh described the deal as a strategic opportunity for growth. He said the integration with TCS will help accelerate innovation by combining data, artificial intelligence and cloud technologies to create value for enterprise customers.
TCS said the acquisition does not involve any related party transactions and requires no regulatory approvals. The total cost of the transaction excludes management incentives and associated expenses, the company clarified in its filing to the stock exchanges. |
