Preferred Hotels & Resorts, in collaboration with InRadius, has introduced ‘The Preferred Experience’, a five-day driving programme across Germany and Austria. The curated itinerary is designed for a limited group of 20 participants and combines high-performance driving with luxury stays and culinary experiences. The journey will run across four departure dates in July 2026, beginning and ending in Munich.
Participants will drive through key Alpine routes, including Hahntennjoch Pass and Gerlos Pass, with stays at partner properties such as Hotel Bayerischer Hof, Interalpen-Hotel Tyrol, IMLAUER Hotel Schloss Pichlarn, and Das Achental.
Brenda Collin, Executive Vice President, Europe for Preferred Hotels & Resorts, said, “With The Preferred Experience, we are bringing together the thrill of the open road and the comfort of world-class independent hotels to deliver a journey that is as dynamic as it is indulgent.”
The programme includes four days of driving in premium sports cars, guided routes, accommodation, and curated dining experiences. Participants will also receive I Prefer Hotel Rewards Titanium Status, applicable across the brand’s global portfolio.
The initiative reflects growing demand for experiential luxury travel that combines mobility, destination immersion, and premium hospitality. |
