BCG Matrix Procter & Gamble: An In-Depth Analysis

Procter & Gamble, a global leader in consumer goods, utilizes the BCG Matrix to strategically analyze its portfolio. The BCG Matrix categorizes products into Stars, Cash Cows, Question Marks, and Dogs. Procter & Gamble\“s extensive product line includes brands like Tide, Gillette, and Pampers, each fitting into these categories. This article explores how P&G leverages the BCG Matrix for strategic planning and growth.