Title: "Dior Sauvage Elixir x Baccarat: India-Themed Game & Interactive Experience Guide"
1. Game Concept: "Crystal Quest: Unleash Sauvage Luxe"
A digital-physical hybrid game blending luxury, culture, and Baccarat crystal craftsmanship. Players unlock exclusive rewards by completing challenges tied to India’s iconic landmarks, festivals, and Dior/Baccarat heritage.
2. How to Play (English Version):
Phase 1: Social Media Challenge
Task: Share a "Sauvage Elixir" styled photo using Baccarat crystal props (e.g., holding a mini crystal decanter) with the hashtag #DiorBaccaratIndiaQuest.
Bonus: Tag 3 friends; each tag = 1 entry for a chance to win a limited-edition crystal-studded Sauvage fragrance.
Phase 2: AR scavenger hunt
Tech: Use Instagram AR filters to "discover hidden crystals" in virtual recreations of India’s heritage sites (Taj Mahal, Taj Mahal, etc.).
Reward: Top 10 players earn a personalized Baccarat crystal keychain with Sauvage’s iconic " Sauvage " engraving.
Phase 3: Physical Store Integration
Task: Visit Dior stores in India (Mumbai, Delhi, Bengaluru) to collect a Baccarat crystal fragment. Combine 3 fragments for a free "Baccarat Sauvage Elixir" sample.
3. India-Specific Strategy:
Cultural hooks:
Tie challenges to festivals (e.g., Diwali – "Glow with Gold" crystal hunt; Holi – "Colorful Crystal Art" contest).
Partner with Indian luxury influencers (e.g., Aarvi Advani, Nitya Pande) for unboxing videos.
Platform focus:
WhatsApp: Send puzzle clues to users who opt-in.
YouTube Shorts: Release 15-second "crystal unboxing" teasers.
Instagram Reels: Host live Q&As with Dior/Baccarat India Ambassadors.
4. Reward Hierarchy (Incentivize Virality):
| Tier | Reward | Share Requirement |
|------|--------|--------------------|
| 1 | Crystal decanter (100ml) | Share post + tag 2 friends |
| 2 | Baccarat crystal necklace | Post story for 24h + 5 tags |
| 3 | VIP invite to Dior x Baccarat India launch event | 10 shares + 3 store visits |
5. Localized Messaging Examples:
"Unleash your Sauvage spirit with Baccarat’s magic – solve the quest, own the glow!"
"Taj Mahal to Taj Mahal Elixir – India’s most luxurious hunt is here!"
6. Budget Allocation (Simplified):
40%: Digital ads (Meta/YouTube targeting India’s urban luxury segment)
30%: KOL partnerships (5-7 Indian influencers)
20%: Physical store activations (AR screens, crystal displays)
10%: Prize pool (samples + high-value gifts)
7. Metrics for Success:
Social engagement: 500K+ posts with #DiorBaccaratIndiaQuest
Store traffic: 30% YoY increase in Q4 2024
UGC volume: 50,000+ user-generated crystal-themed posts
8. Risk Mitigation:
Cultural audit: Pre-test visuals with Indian focus groups to avoid taboos (e.g., avoiding cow imagery).
Technical backup: Offer offline QR codes for rural users to access AR filters.
9. Post-Game Follow-Up:
Convert top players into Dior/Baccarat loyalty program members.
Release a "Baccarat x Sauvage India" documentary on YouTube for long-term engagement.
10. Final Tagline:
"Where Sauvage Meets the Subcontinent – Collect, Conquer, Crystallize."
Let me know if you need a Spanish/ Hindi version of the rules or a detailed budget spreadsheet! 🧎♀️✨
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