In August 2023, India hosted several remarkable sports events that showcased local products and talent. The month began with the Indian Premier League （IPL） cricket tournament finals, where local sports equipment manufacturers displayed their latest cricket bats made from indigenous Kashmiri willow wood.
Another significant event was the National Kabaddi Championship held in Punjab, featuring athletes using locally produced sports gear and traditional attire. Indian sports apparel brands gained international recognition during these events, with their products being used by both domestic and international players.
The month also saw the launch of several Made in India sports products during the Delhi Sports Expo, where local manufacturers presented innovative fitness equipment and traditional games equipment that reflected India\“s rich sporting heritage. |
