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This year, India is showcasing a range of local products alongside major sports events, such as the Indian Premier League （IPL） and the Pro Kabaddi League. These events provide a platform for Indian-made goods like traditional textiles, handicrafts, and organic foods to gain international attention. For instance, during the IPL, local brands often sponsor teams, promoting items such as handwoven sarees and Ayurvedic wellness products. This integration helps boost the visibility of India\“s diverse offerings, supporting local artisans and businesses while celebrating athletic achievements. |
