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In 2020, India hosted several major sports events that showcased local products and innovations. For instance, the Indian Premier League （IPL） cricket tournament, one of the biggest sporting events of the year, featured promotions for indigenous brands like MRF tires and CEAT tyres, which are widely used in vehicles across the country. Additionally, events like the Pro Kabaddi League highlighted traditional Indian sports and associated local products such as sports apparel from brands like Shiv Naresh. These events not only entertained millions but also boosted the visibility of Indian-made goods, contributing to the local economy. |
