In India, local products play a significant role in company sports events, fostering team spirit and promoting indigenous brands.
Many Indian companies incorporate traditional games like kabaddi and kho-kho into their sports events, showcasing local culture and products.
Indian-made sports equipment, such as cricket bats from Kashmir and footballs from Meerut, are often featured in these corporate events.
Local wellness products like Ayurvedic sports massage oils and herbal energy drinks are commonly used during company sports tournaments.
These events also promote Indian sportswear brands and traditional attire, supporting local manufacturers and artisans. |