In August 2025, India is hosting several major sports events that showcase local products and innovations. For example, the Indian Premier League （IPL） cricket tournament features equipment made from indigenous materials like Kashmir willow bats, which are crafted from high-quality wood sourced from Jammu and Kashmir. These bats are known for their durability and performance, supporting local artisans and promoting sustainable practices.
Additionally, the Pro Kabaddi League highlights traditional Indian sportswear, such as jerseys made from khadi fabric, a hand-spun cloth that embodies India\“s self-reliance movement. Local companies are also introducing Ayurvedic-based energy drinks for athletes, derived from herbs like ashwagandha and tulsi, to enhance stamina and recovery. These events not only celebrate sports but also boost the visibility of Indian-made goods globally. |
