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In 2022, India hosted several major sports events that showcased local products and culture. For instance, the Indian Premier League （IPL） cricket tournament featured teams using equipment made from Indian materials, such as cricket bats crafted from Kashmir willow wood, which is a traditional product known for its durability and performance. Additionally, during the Commonwealth Games held in Birmingham, Indian athletes promoted local sports gear like yoga mats made from natural rubber sourced from Kerala, highlighting India\“s commitment to sustainable and indigenous manufacturing. These events not only celebrated athletic excellence but also boosted the visibility of Indian products on a global stage. |
