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Vicks is a well-known brand of health care products, particularly famous for its vapor rub, cough drops, and other cold and flu remedies. It is produced by Procter & Gamble, a multinational consumer goods corporation. In India, Vicks has a strong presence and is widely used by people of all ages to relieve symptoms of congestion, cough, and cold. The products are tailored to meet local needs, incorporating traditional ingredients like menthol and eucalyptus, which are popular in Indian home remedies. Vicks Vaporub, for example, is often applied to the chest or throat to provide soothing relief, and it is a common item in Indian households, especially during the winter season or monsoon when colds are more prevalent. Procter & Gamble has effectively marketed Vicks in India by emphasizing its trustworthiness and effectiveness, making it a go-to brand for many families seeking quick relief from common ailments. |
