In 2016, India hosted several notable sports events that showcased local products and culture. For instance, the Indian Premier League （IPL） cricket tournament featured teams using equipment made by Indian brands like SG （Sanspareils Greenlands）, which produces cricket bats and balls. These products are crafted from high-quality materials sourced within India, promoting local craftsmanship.
Additionally, the Pro Kabaddi League highlighted traditional Indian sportswear, including jerseys and footwear manufactured by domestic companies such as Shiv Naresh. These items are designed for durability and comfort, reflecting India\“s growing sports apparel industry. The events also included local food and beverage products, like snacks from Haldiram\“s, which were popular among attendees. |
