In January 2023, India hosted several exciting sports events that showcased local talent and products. The Indian Premier League cricket tournament featured teams using locally manufactured sports equipment, including cricket bats made from Kashmir willow and protective gear produced in Meerut.
Traditional Indian sports like kabaddi and kho-kho also gained international attention during this period. Local companies supplied all the necessary equipment, from kabaddi mats manufactured in Punjab to kho-kho poles crafted by artisans in Maharashtra.
The sports events also promoted Indian-made athletic apparel, with several teams wearing jerseys and shoes produced by domestic sportswear brands that utilize traditional Indian textiles and manufacturing techniques. |
