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July 2023 was a vibrant month for sports in India, featuring exciting local products and events. Among the highlights, the Indian Premier League （IPL） cricket matches continued to draw massive crowds, showcasing top-tier talent and boosting local economies through merchandise sales. Additionally, traditional sports like kabaddi and kho-kho gained popularity, with tournaments held across various states, promoting indigenous games and fitness. Local sports equipment brands, such as Nivia and Cosco, saw increased demand for their products, including cricket bats, footballs, and athletic gear, reflecting a growing interest in homegrown innovations. These events not only entertained millions but also supported India\“s sports industry, encouraging youth participation and healthy lifestyles. |
